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Every property manager knows the frustration—those single nights wedged awkwardly between two longer bookings, the nights that slip by unnoticed until it’s too late to fill them. These orphan nights may seem insignificant, but over time they add up, creating lost revenue opportunities and undercutting your occupancy goals. Managing them manually across multiple properties can feel like an impossible task, leaving many nights to go unbooked. That’s where INTO’s Orphan Nights Automation steps in, transforming what used to be an operational headache into a seamless opportunity for profit.

Imagine this common scenario: A guest cancels at the last minute, leaving you with an unexpected gap in your calendar. Without automation, your team scrambles to adjust listings, reduce rates, and send out emails in a race against time to salvage the booking. Sometimes it works—but more often than not, that night stays empty, and potential revenue slips through the cracks. INTO changes the game by identifying these orphan nights in real-time and launching targeted, AI-driven campaigns to fill them, all without the need for manual intervention.

INTO Springs into Action

The beauty of INTO’s Orphan Nights Automation lies in its simplicity. As soon as the system detects an unsold night, it springs into action. Drawing on guest data, it sends special offers that feel personal, not pushy. Whether it’s offering a spontaneous one-night stay or a discounted rate on an extended booking, INTO knows how to match the right guest with the right offer at the right time.

Every guest interaction is frictionless. As soon as INTO spots a booking gap, it triggers a pre-composed offer—either ready for your review via Copilot, or set to send automatically through Guesty. Guests receive thoughtful messages that speak directly to their preferences, creating an impression of personal care that drives higher conversion rates.

What Makes This Feature a Game-Changer?

The real power of INTO’s Orphan Nights Automation is that it runs in the background, giving you back precious time to focus on higher priorities—whether that’s welcoming guests, planning new services, or growing your business. It’s not just automation for automation’s sake; it’s a strategic tool that helps you make the most of every available night, ensuring that no opportunity is wasted.

You no longer need to worry about missed bookings or the operational chaos of filling last-minute gaps. The AI identifies these gaps, personalizes outreach, adjusts pricing, and engages with guests in real-time—all while keeping you in full control. And because every interaction is optimized for conversion, you not only maintain high occupancy but also boost guest satisfaction by offering meaningful, timely deals.

Try It Today—Because Every Night Counts

If you’re already using INTO, getting started with Orphan Nights Automation couldn’t be easier. The next time a night opens up unexpectedly, you’ll find a suggested message waiting in your Copilot inbox, ready for quick review and approval. If you prefer to add a personal touch, the Compose button allows you to tweak the message before sending it out.

Already an INTO Insider? Here's How to Enable It:

  • Log in to your INTO account at https://str.weareinto.ai/.
  • Navigate to AI > Revenue Boosters. There you’ll find "Orphan Nights", the first of many revenue-boosting tools we’ll be introducing.
  • To activate "Orphan Nights", simply switch the toggle to "On".
  • Select the listings you want to enable orphan night detection for – either a few or all of them.
  • Choose the number of consecutive unbooked nights that will be considered as orphan nights.
  • Choose the number of nights to offer to the guest, it could be equal to the number of Orphan nights or less.
  • Set the discount you’d like to offer guests for these nights.
  • Choose the channels through which you want to promote these orphan nights.
  • Once everything is set up, click Save, and you’re done!

Note: Orphan nights can be detected at any time, but promotions will only be sent to guests during their stay, ensuring optimal conversion and maximizing your revenue opportunities.

Curious to see the feature in action? Explore it in the Playground or activate it directly in the Guesty inbox—you’ll be amazed at how effortless filling orphan nights can become. Need a bit more help, check out this support page.

Let Us Know How It Works for You

We believe the best ideas come from collaboration. If you’ve tried Orphan Nights Automation, we’d love to hear how it’s working for you. Share your thoughts directly on LinkedIn—we’re always listening and looking for ways to make our platform even better.