Every property manager knows the frustration—those single nights wedged awkwardly between two confirmed bookings, the nights that slip by unnoticed until it’s too late to fill them. These orphan nights may seem insignificant, but over time they add up, creating lost revenue opportunities and undercutting your occupancy goals.
Managing them manually across multiple properties can feel like an impossible task, leaving many nights to go unbooked. That’s where INTO’s Orphan Nights Automation steps in, transforming what used to be an operational headache into a seamless opportunity for profit.
Imagine this common scenario: You have two confirmed and paid reservations for the same property with only one night in between. This gap represents an opportunity that needs to be filled, and you can do so by offering a discount to guests for extending their stay. If you don’t provide this option to the guest by sending an email or a message, that night will remain empty, resulting in lost potential revenue. INTO transforms the game by identifying these orphan nights in real-time and launching targeted, AI-driven campaigns to fill them—eliminating the need for manual intervention.
INTO Springs into Action
The beauty of INTO's Orphan Nights Automation lies in its simplicity. As soon as the system detects a booking gap, it springs into action.
It triggers a pre-composed offer—and will send an automatic message using your template that you can configure on INTO Customer Portal. On the configuration interface you can customize your offer by adding how many nights you consider as gap nights: is it one night, two nights, or more? Also, you can add the discount you want to offer to fill in those unsold nights and the channels you want this feature to be active on, as some channels make reservation changes easier.
What Makes This Feature a Game-Changer?
The real power of INTO’s Orphan Nights Automation is that it runs in the background, giving you back precious time to focus on higher priorities—whether that’s welcoming guests, planning new services, or growing your business.
You no longer need to worry about missed bookings or the operational chaos of filling last-minute gaps. The AI identifies these gaps, personalizes outreach, and engages with guests in real-time—all while keeping you in full control. And because every interaction is optimized for conversion, you not only maintain high occupancy but also boost guest satisfaction by offering meaningful, timely deals.
Try It Today—Because Every Night Counts
If you’re already using INTO, getting started with Orphan Nights Automation couldn’t be easier.
Here's How to Enable It:
- Log in to your INTO account at https://str.weareinto.ai/.
- Navigate to AI > Revenue Boosters. There you’ll find "Orphan Nights", the first of many revenue-boosting tools we’ll be introducing.
- To activate "Orphan Nights", simply switch the toggle to "On".
- Select the listings you want to enable orphan night detection for – either a few or all of them.
- Choose the number of consecutive unbooked nights that will be considered as orphan nights.
- Set the discount you’d like to offer guests for these nights.
- Choose the channels through which you want to promote these orphan nights.
- Once everything is set up, click Save, and you’re done!
Note: Orphan nights can be detected at any time, but promotions will only be sent to guests during their stay, ensuring optimal conversion and maximizing your revenue opportunities.
Need a bit more help, check out this support page.
Let Us Know How It Works for You
We believe the best ideas come from collaboration. If you’ve tried Orphan Nights Automation, we’d love to hear how it’s working for you. Share your thoughts directly on LinkedIn—we’re always listening and looking for ways to make our platform even better.
